Flyers are still used by many businesses today. In fact, even major brands have made use of flyers for advertising. There are certain groups of people who are fond of getting information via flyers. There are also those who feel like they have spent a lot of time using their mobile phones or watching TV. Hence, they would rather read information via flyers.
As long as flyers are used the right way, they could help boost your business. Just avoid these most common mistakes when using flyers and you will be good to go.
- Too many words
This is a big no. People are too busy with a lot of things in life. They easily move on from one thing to another. They hate it when they are asked to read a lot. Studies have even revealed that people today are no longer as fond of reading as they used to be. Your goal is to attract people’s attention. This is why your flyer must have fewer words and better images.
- A lot of colours
There is nothing wrong in experimenting with colours for flyers. Just make sure you don’t overdo it. They won’t look professional anymore. People will see your flyers and imagine what your business is like. If you are targeting kids, perhaps it is fine. However, if you are appealing to older professionals, find something that is more suitable for them. Dress the flyer down a bit and it will look more amazing.
- Boring graphics
People love seeing fun photos. Their attention is easily captured with these images. Find something really interesting. Avoid copying already published photos. Not only is this illegal, you also remove the excitement. People want something fresh. Hire a model or create a more exciting graphic design. This is also true whether you decide to go for pull up banners or brochure printing. People love something more than what they usually see.
- Not taking time to edit
Before undertaking flyer printing, you should pause and edit your work. Seek a second opinion. Only when you feel confident can you hire the best printing companies to have them printed.
Don’t feel bad if other people in the company didn’t like the original flyer. It is better that you get any negative comments from them instead of receiving negative opinions from other people. You want people to appreciate the flyers once they have been distributed. It will be too late to recall them and make changes once people have seen the mistakes. With the right flyers, you can expect something better for your business in the future.