There are so many scenarios in which true value is hidden in plain view, one of which is what is undeniably the art of bargain-hunting. Only a few short years ago it was indeed true that you’d perhaps have to explore some obscure corners, nooks and crannies in order to uncover some true bargains, but in the age of the internet, some of the best bargains can come right to you.
It isn’t a matter of just typing “bargains” into your favourite search engine though. That’s just a perfect example of how that information which is easily and readily available to anybody who can use a search engine isn’t as useful as we might like it to be, so although there are some sites which are supposedly dedicated to offering discounts and other types of bargains, the best bargains won’t be attained on these sites.
If you want to benefit from those bargains which can come to you, you have to be extremely specific and explicit with your searches. We’re talking here about sometimes digging up to 30 pages deep in some instances in the search engine results that show up and there’s a trick to searching for such bargains.
Don’t Target the Exact Search Term (Generic Products/Services Search Terms)
If you go to your Google search bar and start searching for something like “bargains” or even something more specific like “bargain tyres in [your town]” you’re doing it all wrong. This is only a recipe for you to get generic search results, which in turn goes right back to getting only what’s good for everyone, and what’s good for everyone isn’t necessarily good for you. What happens is you’re searching for those terms which are targeted as keywords and key phrases by SEO specialists or webmasters as part of their SEO strategy, so it normally isn’t matched right down to your unique needs as an individual.
So what you need to do is funnel your searches by firstly starting out broadly, such as perhaps searching for tyre dealers or outlets in your area, or those which explicitly define themselves as servicing your area, to go back to our example of searching for tyre bargains. Next you narrow down your search to those places which offer a specialised, tailored service such as mobile tyre fitting that would perhaps have you benefiting by saving on the final cost of buying that product or service you’re looking for.
