A business might know how to attract customers but a successful business knows how to retain them. Customer has always been king but satisfying the king has become a tricky task over the course of the years.
Influx of a digital revolution has equipped customers with sufficient knowledge of what they want exactly. As a result, flashy adverts and beguiling taglines are just not adequate to retain today’s customer. As the consumer becomes smarter, businesses need to up their game as well!
In light of this, many companies are focused towards tapping the interests of the customer, to target them where they exist in bulk, that is, on digital media. If a consumer is not even inclined towards your product, forget long term loyalty!
Research finds that today, any marketing campaign that is cell phone friendly as well as apparent on social media is more likely to acquire sustained customer loyalty , starting by attracting customers to your products through digital channels.
Today’s fast paced digital era has rendered customer loyalty harder to achieve and maintain. Now that customers have a broader scope of knowledge, more access to compare prices and other perks between competing brands, they are prepared to make an informed choice. It would just take an instant for a consumer to make a switch to another brand that caters well to their needs and requirements.
Since the purchaser of today has become more difficult to please, Forbes cites improving your digital as well as social media marketing campaign as the most influential factor in conquering a broader customer base for your business.
Increase brand awareness
According to statistics, there are more than 1.5 billion accounts on Twitter and 6 new Facebook accounts are created every second. This is a rough estimation of the amount of people who operate on social media. Keeping this in mind, businesses are actively creating their pages on Facebook and Twitter and using these platforms to advertise as they are most likely to reach vaster audiences.
Build a Rapport
Today’s customer is quick to give feedback, both positive and negative. In order to maintain a cordial relationship with customers, digital media is the way to go. Timely responses to customer queries as well as compensating them in case of a bad experience can help build a rapport with customers from behind screens, paving way for customer loyalty.
Due to the popularity of Google, it is no surprise why companies are paying millions to get their posts SEO optimised. Customers of this generation are more likely to search on their smart phones for the best purchase options. If your brand does not pop up on their search or if your campaign is not mobile friendly, customers would not pay much heed to your brand even, forget customer loyalty.
However, if your company reserves a place at the top of their search, it establishes credibility of your brand, especially in today’s digital era.
Targeting your content towards a selected and relevant group of users is likely to garner higher conversions. Today, as difficult as it is to please customers, it’s just as easy to gauge what they want as well. A quick look at the Google searches of users as well as their demographics can lend you a pretty good idea on which customer niche to display your adverts to. This not only saves advertising costs, it attracts the right clientele as well.
With digital marketing strategies, acquire a greater number of leads and use it as catalyst to garner a loyal customer base for your business!